Our Strategy

Our Approach to Sustainability

New World Group is committed to building sustainable communities. Aligning our efforts with the United Nations Sustainable Development Goals (UN SDGs), we created the New World Sustainability Vision 2030 (SV2030). SV2030 is our guide to curate products, services and cultural content focusing on four pillars: Green, Wellness, Smart and Caring.

Led by our Sustainability Committee and driven by our stakeholders’ growing sustainability awareness, together we curate opportunities for a life well-lived.

It’s very important that we build platforms to cross-pollinate and cross-fertilise ideas between sectors, cultures and age groups. The main aim is not only to have meaningful dialogues between business leaders, cultural changemakers and younger generation, but to encourage collective actions.
Adrian Cheng

Executive Vice-chairman & Chief Executive Officer

New World Development Company Limited

New World Ecosystem

New World Group elevates modern lifestyles, culture and living. By building a holistic ecosystem of sustainable communities, infrastructure, services and lifestyle-related businesses, we enrich the lives of our stakeholders.

Sustainable Property Lifecycle

The Group is taking steps to standardise sustainable practices during different stages of property development, with an aim to deliver impact and customer experience based on the SV2030 pillars of Green, Wellness, Smart and Caring.

Stage 1
Stage 2
Stage 3
Stage 4
Stage
1
2
3
4
Stage 1

Design and Build

The Group’s policies outline its sustainable building certification commitments (e.g. BEAM Plus, LEED, WELL, etc.) for new and existing projects, as well as approaches to manage climate risks and other environmental and social impacts along the supply chain.

Stage 2

Sustainable Financing

Through different kinds of sustainable financing instruments in line with international frameworks and standards, we drive capital towards impactful projects such as green and healthy buildings and other sustainable projects in our ecosystem businesses.

Stage 3

Operate

We strive to reduce our adverse environmental and social impacts during the operation stage of our managed properties through continuous resource efficiency enhancements and measures to improve health and well-being of our building users.

Stage 4

Engage

To create shared value with all shareholders and enrich our businesses, we actively engage tenants, customers and other stakeholders to promote and support the adoption of sustainable practices within the communities we serve.

Sustainable Finance

Sustainable Finance is a key driver for growth and a natural extension of our sustainability commitments. Building upon a robust record in sustainable financial innovation – from green instruments to sustainability-linked initiatives – we leverage opportunities from sustainable finance to drive the creation of impactful initiatives that echo SV2030.

Our Stakeholders

Understanding our stakeholders’ needs and concerns improves our business resilience and helps us stay relevant. We proactively seek stakeholders’ feedback on how effectively we integrate SV2030 into our sustainability initiatives to create shared value for all.

Ways we engage

  • Surveys, interviews and focus groups
  • Intranet, employee mobile apps and e-newsletters
  • Training activities and talent development programmes
  • Employees’ competitions and team-building activities
  • Town hall meetings and forums
  • Task forces and committees
  • SV2030 action plan development and implementation facilitation
  • Volunteering in the community
  • Early risk flagging mechanism and semi-annual key risk reporting mechanism
  • Whistleblowing system

Ways we engage

  • Sustainable Tenancy Pledge (guidance on fitting-out, energy saving, waste reduction and employee/customer engagement)
  • Surveys and interviews
  • Meetings, seminars and visits
  • Tenant mobile apps such as WorkPro (NWCL), K11 ATELIER (within K11 app) and Nework (within Artisanal Living app)

Ways we engage

  • Surveys and customer service hotlines
  • Company events and visits
  • Club memberships such as New World CLUB, NWCL Club, KLUB 11 and Donut Kids Club
  • Customer mobile apps such as Artisanal Living and the K11 app
  • Social media
  • Corporate websites

Ways we engage

  • Corporate websites
  • Public/community events
  • Community initiatives such as New World Springboard Programme
  • Volunteering

Ways we engage

  • Tendering and procurement processes
  • Training and briefings
  • Audits and performance review
  • Surveys and meetings

Ways we engage

  • Annual General Meetings and results announcements
  • Annual and interim reports
  • Corporate websites
  • Roadshows and investor meetings
  • Regular newsletters
  • ESG awards and ratings

Ways we engage

  • Surveys
  • Media interviews and releases
  • Company events and visits
  • Feedback and responses to media enquiries

Ways we engage

  • Technical site visits
  • Membership
  • Regular meetings and dialogues
  • Conference presentations and participation
Ways we engage
  • Joint projects
  • Surveys
  • Regular meetings and dialogues
  • Company events and visits
Ways we engage
  • Responses to public consultations via professional institutions
  • Regular meetings and dialogues
Ways we engage
  • Surveys
  • Company events and visits
  • Exchange in professional institutions