We organise programmes and initiatives that support the development of the local community to improve their quality of life. Under SV2030, our community engagement efforts focus on areas including art and culture promotion, health and well-being, social mobility and youth development.

We are committed to encouraging and mobilising our employees and their family members to participate in volunteering services and contribute to society. NWD and our major business units have established volunteering teams in Hong Kong and the Mainland. The Group is committed to providing more than 340,000 volunteering hours towards 2030.

The Group has established several charitable foundations which contribute to worthy causes and provide practical support to the community.

New World Group Charity Foundation
Established in 2011, it supports programmes and initiatives by NGOs in Hong Kong that align with SV2030.

K11 Art Foundation (KAF)
Established in 2010, it fosters the development of the contemporary art scene in Greater China by creating opportunities for the production, presentation and critical appreciation of works of art.

Hong Kong Golf & Tennis Academy Charity Foundation
Established in 2014, it serves the Hong Kong community through various sports and sports wellness programmes and supports young athletes with a passion for golf and tennis.

Culture for Tomorrow
Established in 2017, it cultivates talents in three interconnected fields – architecture and design, living heritage and cultural exchange – to actualise their creativity to reshape the culture of living and the livelihood of Hong Kong.

K11 Craft & Guild Foundation
Established in 2018, it preserves Chinese traditional craftsmanship and rejuvenates endangered artistry and creating social impact.